Promotion Planning and Management
Many retailers and suppliers rely on promotional activity to drive traffic and increase revenue. But these promotions often require additional financial resources. Will the promotion generate enough additional business to cover the investment? This interactive tool uses smart price elasticity models based on historic performance to estimate the return on investment.
Determine the Viability of Promotions
Import your promotion details and use the slider to represent different levels of investment. For each increment in ad spend per item, see the estimated return on investment. Find the optimal investment to break even.
All Your Promotions On A Calendar
As you add promotions, view them in the calendar. This is a game changer for anyone trying to manage promotional activity in spreadsheets.
Track Prices over Time
The Promotion Manager track weekly selling prices for each item. Layering in the promotion events allows you to track the effectiveness of each promotion. Everything you need is in one place.
A Robust Solution for Promo Planning
Import your promotion details via the provided template, then interact with it in the tool. Need to make changes? No problem, upload the changes and the system takes care of the rest.
Manage approvals, event timing, event status and more.
Put Your POS History to Work
The elasticity model provides variables for the price increase and decrease effect for every 1 cent change in price. It creates a baseline selling price and then shows the effect on sales above and below the baseline. The more correlations it has, the more confidence it has in the model. Use the tool to pick any promotional price and see what effect is has on sales.
